
I am a bilingual communications professional with over 25 years of experience, specializing in media relations within the U.S. Hispanic market. Throughout my career, I have played a pivotal role in public relations campaigns at national, regional, and local levels. I’m recognized for my strategic storytelling, deep cultural insight, and my ability to craft narratives that resonate and build lasting trust.

I use a strategic approach to tailor services such as media relations, community relations, event management, and publicity to help clients build strong, lasting relationships with key stakeholders. By leveraging strategic storytelling, I work with companies, leaders, and entrepreneurs across a range of industries, including music, entertainment, and lifestyle, with a focus on engaging the U.S. Hispanic market.
I am a bilingual communications professional with more than 25 years of experience specializing in the U.S. Hispanic market. I have worked with leaders, entrepreneurs, and organizations across a range of industries, including lifestyle, nonprofit, entertainment, music, environmental initiatives, and independent publishing.
Through strategic public relations and communications, I have helped mission-driven organizations, creative talent, and purpose-driven brands strengthen their visibility, credibility, and connections with diverse audiences.
I have extensive experience in event public relations, working as an integral member of the public relations teams behind prominent events and industry platforms, including the Billboard Latin Music Conference, Premios Tu Mundo, the Latin American Music Awards, and the Billboard Latin Music Awards.
I began my career at The Communicators Group in San Juan, Puerto Rico, before relocating to Miami, where I worked with leading multinational and independent companies, including WEA Latina (Warner Music Latina), Telemundo Internacional, Perfect Image, and The Roof Records. Most recently, I served as Vice President at Santa Cruz Communications, where I played an integral role in overseeing client accounts, developing communications strategies, and guiding campaigns from strategy through execution.
I hold a bachelor’s degree in communications from the University of Puerto Rico at Arecibo and a Digital Marketing certification from the Emeritus Institute of Management and Columbia Business School Executive Education program.

- PR Plan Development focused on enhancing media relations
- Key Messaging that emphasizes strategic storytelling
- Target Audience Identification, particularly within the U.S. Hispanic market
- Spokesperson Training to effectively communicate with diverse audiences
- Thought Leadership to position the brand as a trusted voice

- Media relations through effective outreach
- Coordination and logistics for interviews, ensuring strategic storytelling is at the forefront
- Engaging media briefings tailored for the U.S. Hispanic market

- Press Releases for effective media relations
- Pitch Letters that leverage strategic storytelling
- Media Statements targeting the U.S. Hispanic market
- Op-Eds that resonate with diverse audiences
- Drop-in Articles to enhance visibility in media relations

- Talent Media Training focused on enhancing media relations skills.
- Engaging Media Tours to connect with the U.S. Hispanic market.
- Press Junkets designed for effective strategic storytelling.

- Press Conferences that enhance media relations
- Red Carpet Events featuring strategic storytelling
- Media Credentials for engaging with the U.S. Hispanic market
- Celebrity/VIP guests who attract attention from diverse audiences

- Identify and connect with influencers, personalities, and community stakeholders to enhance media relations and leverage strategic storytelling, particularly within the U.S. Hispanic market.